According to Economic Instances, Swedish home furnishings big IKEA’s programs of investing in the residence marketplace will soon develop into at minimum a hundred budget motels, distribute across Europe. Inter Ikea, the firm that owns the intellectual residence legal rights of Ikea announced that the new initiatives will be price range style hotels, which offer you boutique styling at reduced selling prices. The locations for the new developments have been not uncovered, nonetheless, Harald Müller, a senior supervisor in Inter Ikea’s house division, asserted for the Frankfurter Allgemeine Zeitung in Germany: “We will announce within a handful of months the initially area for our budget resort in Germany and we are in talks with lodge operators to swiftly employ our strategy .” The awaited accommodations will not use the name of the brand and will not even be managed by IKEA, but by an established hotel operator. No other facts have been designed manifeste, but we picture the interiors of the resorts will be adorned with different household furniture products branded by the famous Swedish retailer. How would you remark on this marketing and advertising transfer ?
Via: 100 Budget Design Hotels to be Built by IKEA in Europe
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