When your brand name is as powerful as IKEA, marketing its legal rights means simultaneously passing on all the buyer relations and the status received with so considerably work. According to Livemint, the home furnishing large sold its trademark to a single of its possess subsidiaries for € 9 billion ($ eleven billion). Ikea claimed its Liechtenstein- primarily based Interogo Basis marketed the brand title to Inter Ikea Methods on January one, 2012, as a way of “consolidating and simplifying the group's framework ", as Inter Ikea Group's head of communications Anders Bylund defined. The transform is explained to be an inside transaction, with no any external effects. One could even see it as a marketing shift, placing a guide benefit on the manufacturer. Anders Bylund also said that the manufacturer ’s worth was cautiously evaluated by monetary professionals and that no “discount” experienced been granted, even though it was an internal offer. How would you remark on this uncommon transaction?
Via: Furnishing Giant IKEA Trademark Sold to Subsidiary for $11 Billion
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