We lately received images and details about an intriguing Brazilian home furnishings keep envisioned by Albus, a style and design corporation from Brazil. Here is a statement from the artistic workforce : “ Pleasure is the magic that turns everything into gold”. In this mood, we produced for household furniture shop Gobbi Novelle, from Porto Alegre, southern Brazil, its newest theme. The campaign is called “Favela Rica”, translated about into “Rich Shanty Town ”. The abnormal commences to show by itself on the storefront, painted totally in gold. Our notion was a engage in involving the extremes of wealth and poverty, without supplying up on contentment, sophistication and humor. Nonetheless in the storefront, facts developed with pink plywood normally identified in construction web-sites and zinc roof shingles, contrast vividly with castle flags that announce the store ’s marketing campaign concept.”
On the facade, in the dining area, a huge Swarovski crystal chandelier shares the spotlight with a Previous Supper impression, a common decoration of the slums. Other than this one particular is a several meters broad reproduction of American photographer David Lachapelle’s Final Supper, with a very large tag marking it as a counterfeit. Whoever ventures forth into the showroom will uncover a big living area divided amongst two moods: the wealthy facet, with cloth covered walls, boiserie and large windows that reveal a meager slum. On the other side, decaying walls, worn fabric and torn curtains expose a lovely backyard garden forgotten by a castle.To make the marketing campaign additional exciting, the store will donate some of the earnings to a shanty town in Porto Alegre. [ Pictures and data sent by way of e-mail by Albus]
Via: Brazilian Furniture Store Focused On The Extremes of Wealth and Poverty
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