GE swings for the fences with its new French- door fridge


GE's most up-to-date line of French- door bottom-freezer refrigerators will not likely be accessible for weeks in most markets, but the Louisville- centered manufacturer is currently searching like Babe Ruth contacting his residence run shot in Game 3 of the 1932 Planet Sequence. Initial came Freshpedition, the slick fact - Tv - impressed advertisement marketing campaign that GE ran online before in the month. Then yesterday, GE declared its strategy to add 380 second shift production workers to its Appliance Park plant in Louisville, Kentucky afterwards in the summertime "in anticipation of fantastic product sales."

Give GE credit for believing in its merchandise, not to point out developing new positions in the USA. "Our prospects are very fired up about our marketplace - primary ice and water dispenser engineering with capabilities like Hands - free of charge Autofill, which instantly fills virtually any container with filtered drinking water and a scorching drinking water dispenser, capable of serving up tea and oatmeal in minutes," explained Paul Surowiec, refrigeration product basic manager at GE Appliances, in the news release. "We are adding added manufacturing capacity to guarantee we can satisfy the need."

Shopper Reports' product specialists have viewed the new GE French- door fridge at press events, where they were impressed by the ice and h2o dispenser. But we will not be capable say if GE really knocked it out of the park right up until we invest in a new device and get it into our exam labs.

GE won't make our current proposed listing for bottom-freezer or top rated -freezer refrigerators since past versions with icemakers have been repair service - inclined. GE states its most recent icemakers gain from an improved design. Other than screening the effectiveness of the new French- doorway fridge, we will retain monitor of its repair service amount.


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